Dr. Robert C. and Veronica Atkins
Center for Weight & Health, UC Berkeley



Cross-Sector Resources


Each resource is identified by type as follows:

Prepared by Center for Weight & Health Staff  cwh

Developed by a HEAL Grantee  

Link to external webpage  

Link to PDF document   [Adobe Reader required]

Link to email address  


Building the Evidence for Changing Nutrition and Physical Activity Environments

Samuel & Associates is pleased to announce the release of the following reports and memos which describe recent findings from studies funded by The California Endowment and Robert Wood Johnson Foundation. S&A is also pleased to report on a policy briefing held on May 5, 2009 regarding national competitive food standards.

~ Healthy Eating, Active Communities: Phase 1 Evaluation Findings, 2005-2008 
~ The Impact of Competitive Food and Beverage Standards Memo 
~ Community Indicators of Prevention and Wellness Memo 

Leadership for Healthy Communities' Action Strategies Toolkit 

Leadership for Healthy Communities, a national program of the Robert Wood Johnson Foundation, released the "Action Strategies Toolkit" to help provide guidance on the best approaches policymakers can use to make their states, communities, and schools healthier places to live. The toolkit offers practical examples of policy approaches and resources covering a wide range of issues.

Coalition Building & Functioning


Cultural Competency


Economic Development


Media & Marketing

Pouring on the Pounds 

To help raise awareness about the contribution of sugar-sweetened beverages to epidemic obesity and diabetes, the New York City Department of Health recently released the second phase of their "Pouring on the Pounds" campaign. Print campaign posters are also available for free download in English and Spanish.

National Survey Highlights Kids' Media Use

A national survey by the Kaiser Family Foundation found that with technology allowing nearly 24-hour media access, the amount of time young people spend with entertainment media has risen dramatically especially among minority youth. "Generation M2: Media in the Lives of 8- to 18-Year-Olds" is the third in a series of large-scale, nationally representative surveys by the Foundation about young people's media use. The report found that 8-18 year-olds devote an average of seven hours and 38 minutes to using entertainment media across a typical day (more than 53 hours a week). And because they spend so much of that time 'media multitasking' (using more than one medium at a time), they actually manage to pack a total of 10 hours and 45 minutes worth of media content into those seven and a half hours. Substantial differences in media consumption emerge between White youth and Black or Hispanic youth, with the latter two groups consuming nearly four and a half hours more media daily.
Read the full news release  the full report  , or view a webcast of the event  .

What Surrounds Us Shapes Us: Making the Case for Environmental Change 

This new memo, authored by Berkeley Media Studies Group for the Strategic Alliance’s Rapid Response Media Network, provides guidance on framing public health issues in a way that helps people see that environments affect health. The memo also outlines how advocates can successfully incorporate values and use environmental frames within their messaging to help others understand and support policies for environments that foster health.

Online Course: Social Marketing for Nutrition and Physical Activity 

The CDC's Division of Nutrition, Physical Activity, and Obesity  has released a free online training course on social marketing, for which continuing education credits (CHEs and CEUs) are available. The course:

~ Is consistent with existing resources such as CDCynergy: Social Marketing Edition 
~ Builds upon many years of technical assistance to state and local groups actually implementing social marketing programs in the field, and thus is extremely practical and concrete
~ Includes nutrition and physical activity examples throughout, as well as tips and ideas for those who have limited resources, downloadable worksheets to use in your own planning process, and downloadable versions of each module for easy printing and reading offline

Food Marketing to Children and Youth: Threat or Opportunity? 

An overview of the 2006 Institute of Medicine Report which offers recommendations to food and beverage industries; advertising, marketing, entertainment industry, and media; parents, caregivers, and families; governmental agencies; and schools. Copies of the full report are available for purchase or free download at the National Academy Press .

Food Marketing & Childhood Obesity 

This short handout, prepared by the Campaign for a Commercial-Free Childhood , provides information and talking points about the impact of food marketing on children. An extensive reference list is included.

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Model Cross-sector Programs



Photovoice Project: Train the Trainer 

This Kaiser Permanente-developed training presentation explores the ways that PhotoVoice can be used in a community setting for needs assessment, asset mapping, and program evaluation. It provides a training outline, examples of its use in a HEAL-CHI setting, and discusses photography ethics and informed consent. Examples of the power of documentary photography are also given, as well as a short introduction to "Photography 101."

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Policies and Strategies

Hunger and Obesity Resources

The Food Research and Action Center has posted an excellent variety of hunger and obesity resources on their organization’s website . The National Conference of State Legislatures (NCSL) has posted additional resources that address the issues of childhood obesity and nutrition on their website .

Smart Choices in Hard Times 

The Food Research and Action Center has released a new resource guide to improve state and local use of federal nutrition programs and help states leverage additional funding. The guide offers strategies for state and local officials to make choices that will maximize federal nutrition benefits to help families and communities.

Healthy Counties Database 

The Healthy Counties Database allows you to search for model policies, programs, and initiatives that counties nationwide have enacted to promote wellness and help prevent childhood obesity. No need to reinvent the wheel! Find out what your peers in local government have done to enable and encourage nutritious diets, physical activity, and healthy built and social environments.

Highlights of Key Local Strategies to Address Childhood Obesity 

This publication highlights the leading policies from the Institute of Medicine, Centers for Disease Control and Prevention (CDC), and Leadership for Healthy Communities (LHC) that are most likely to change the local landscape to enable our children to achieve a healthy lifestyle and enable communities to reverse the obesity epidemic.

RWJF Center Releases New Local Obesity Prevention Products Table 

This useful table has identified 14 action steps using the 12 priority action steps identified by the Institute of Medicine and two additional school-based ones, to focus on setting policy and technical assistance priorities. These steps will drive the center’s efforts for policy changes that make the healthy choice the easy choice. This table highlights the various resources (products, tools, research briefs, and other resources) available from the center's network of RWJF allies and external organizations. The resources are intended to help policymakers implement the targeted action steps and drive policy change.

A Legal Primer for the Obesity Prevention Movement 

This piece can help policymakers avoid crossing constitutional boundaries by detailing legal concepts most relevant to formulating policies aimed at preventing obesity.


Resident Engagement



Making Change Sustainable cwh 

This document is a summary of the Northern California HEAL Grantee Network peer-sharing workshop, held in May 2009, which focused on making change sustainable. Led by Kathryn Boyle, the day featured brainstorming, problem solving, and resource sharing. The summary is a composite of notes from those conversations and other materials distributed during the day.

Strategies for Financing Sustainabililty cwh 

This worksheet is designed as a tool to record plans and potential strategies for sustaining (or dropping) individual activites or programs.

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Safer Parks in Richmond: A Success Story 

Richmond's Iron Triangle residents have been enjoying a newly renovated, fully usable green space and neighborhood center at Nevin Park. Once unusable, the park now features a community center, new playground equipment, better lighting, and a leveled out green space allowing the area to be more accessible and, most importantly, safe. The much-needed improvement in this Richmond neighborhood is an example of what HEAL and community advocate Andres Soto hopes one day to see in each and every park throughout the city.

Extensive surveys of city parks last year by the City of Richmond's Summer Youth Employment Program led to a better understanding of the parks' discouraging condition: Trash was strewn throughout the majority of parks; buildings were shuttered and abandoned, creating a haven for illegal activity; lighting was poor or nonexistent; and broken glass littered areas around outdated playground equipment. Armed with the results of the survey, Soto and the youth group enlisted the support of the parks and recreation department, other city agencies, schools boards, neighborhood councils, and other Richmond youth. They hope to use the redevelopment of Nevin Park as a model for future park renovations.

To learn more about the Richmond parks renovation project, please contact Andres Soto .

The Prevention Institute and Violence Prevention 

The Prevention Institute has been very active in the area of violence prevention, whether in neighborhoods, cities, or intimate relationships. Together with the Strategic Alliance, they have put together a virtual library  of violence prevention resources. You can also search for more specific materials.

Prevention Connection: The Violence Against Women Prevention Partnership

The goal of Prevention Connection is to advance the primary prevention of violence against women by facilitating information sharing among people who are engaged in such efforts. To achieve this goal, Prevention Connection uses web conferences, a moderated email list hosted by Yahoo! Groups, and other forms of online media. The latter include:

~ Online Presentations  —tutorials on topics related to the prevention of violence against women. These short (5-10 minute) narrated animations can be shared with others for training, presentations, and fundraising. Issues discussed in Prevention Connection Web Conferences, PreventConnect Audio, and on the PreventConnect Listserv are also available as Presentations.
~ Presentation Materials  —slides, handouts, and other materials given by Prevention Connection and other prevention educators at conferences, workshops, and other trainings.

Prevention Connection has scheduled a variety of web conferences  on the topic of the prevention of violence against women, as well as an online catalog  of archived web conferences. These include:

~ Session Readings
~ Presentation Slides
~ Audio Transcrips
~ Text Chat Transcripts
~ Screen Recordings of Most Sessions

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Youth Engagement & Advocacy

Putting Positive Youth Development into Practice 

Prepared by the National Clearinghouse on Families & Youth for the Family and Youth Services Bureau, this 56-page resource guide defines positive youth development (PYD), how it can be put into practice, and how to use it to collaborate for change. Also included are fact sheets and leadership self-assessment tools.

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Program Planning & Evaluation

Building Capacity in Evaluation Outcomes: A Teaching and Facilitating Resource for Community-Based Programs and Organizations 

This 500-page resource, produced by the University of Wisconsin Cooperative Extension, provides 93 activities and materials for practitioners working in and with community-based programs to use in building the capacity of individuals, groups, and organizations in evaluating outcomes. It provides, in one place, a complete set of practical resources that can be readily used or modified when working with community-based programs, including:

~ Eight units that cover the core topics of evaluation: getting ready; planning; engaging stakeholders; focusing the evaluation; collecting data; analyzing data; using data; and managing an evaluation. Each unit includes hands-on activities, handouts and a slide presentation.
~ A facilitator’s guide that provides resources and tips to enhance learning, as well as strategies to evaluate your own evaluation capacity building work.
~ A glossary, key resource list, and bibliography.

You can order a print copy, or view and/or download the pdf and powerpoint files.

Enhancing Program Performance with Logic Models 

Prepared by the University of Wisconsin Cooperative Extension Service, this course introduces a holistic approach to planning and evaluating education and outreach programs. It helps program practitioners use and apply logic models, and provides a foundation in logic models—a framework and way of thinking to help us improve our work and be accountable for results. You will learn what a logic model is and how to use one for planning, implementation, evaluation, or communicating about your programs.

Program Evaluation 

This Penn State University Cooperative Extension website provides information to design and implement a useful program evaluation in order to improve a program, compare delivery methods, respond to stakeholders, advocate, and prepare for promotion. The information derives from continuing questions and requests from county educators and faculty in PA. The information is based on methodological research and theory, and on twenty years of experience evaluating extension programs.

Life Skills Evaluation System 

This evaluation system was created to measure growth in specific life skills as a result of individuals' participation in a program. The information gathered will tell you 1) if the program was effective in meeting its life skill objective and 2) provide concrete evidence to stakeholders concerning program effects. This website was developed to assist Montana State University Extension Family and 4-H Youth Development faculty and staff to evaluate their programs that teach life skills. The system was developed by Washington State University Cooperative Extension.

Point K: Practical Tools for Planning, Evaluation, and Action 

The Point K Learning Center's free tools and resources help nonprofits and funders look inward, so they can achieve a greater outward impact. [Requires free registration.]

~ Learn. Looking to boost your skills and knowledge? Point K helps organizations develop knowledge: knowledge about evaluation, and knowledge about the results of their own programs.
~ Collaborate. Connect with your peers. Work together with colleagues. Report evaluation findings to stakeholders. Point K makes it easy for you to share your success.
~ Do more. Point K provides tools and resources to help you plan and evaluate your efforts, learn what works, improve your effectiveness, and better serve your communities.

The Community Tool Box 

The Community Tool Box offers more than 7,000 pages of practical guidance in creating change and improvement. Part J, "Evaluating Community Programs and Initiatives," contains information on developing a plan for evaluation, methods for evaluation, and using evaluation to understand and improve the initiative. The Community Tool Box is a service of the Work Group for Community Health and Development  at the University of Kansas.

The Logic Model Guidebook 

The Logic Model Guidebook offers a concise, practical overview of the logic modeling process as applied to numerous organizational contexts. The authors examine the structures, processes, and language of logic models as an emerging tool that improves the design, development, and implementation of change efforts within programs and greater organizational initiatives. Through concise, step-by-step process articulation, enhanced by numerous visual learning guides (sample models, checklists, exercises, worksheets), and case examples, the authors provide students, practitioners, and beginning researchers with invaluable tools to develop and improve these models. It is the basis for training offered by the Arrowhead United Way.

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